ZERO TO ONE: NOTES ON START UPS, OR HOW TO BUILD THE FUTURE

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WHAT VALUABLE COMPANY IS NOBODY BUILDING?The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there.’This book delivers completely new and refreshing ideas on how to create value in the world.’MARK ZUCKERBERG, CEO of Facebook