Fundamentals of Entrepreneurship

ISBN 9789834705459
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Fundamentals of Entrepreneurship was the culmination of an effort by the Malaysian Ministry of Higher Education (MOHE) to improve the subject of ‘Asas Pembudayaan Keusahawanan’ which is one of the required entrepreneurship modules in universities. The chapters are written to fulfill the needs of the Malaysian university students and are appropriated to local context to make them more relevant and useful. The book consists of four main parts: foundation of entrepreneurship; business planning; management of small business; and business practicum.